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Open to opportunities

Richard
D'Agostini.

Digital Strategy & Marketing

I improve systems, simplify complexity, and build better digital experiences. Not just ideas on a whiteboard. Shipped work, real outcomes, and processes that actually hold up.

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Digital Strategy
WordPress Development
UX Improvement
Brand Communications
Email Campaigns
Analytics & Reporting
System Implementation
Video Production
Print & Publication Design
AI Integration
Process Automation
Adobe Creative Suite
Digital Strategy
WordPress Development
UX Improvement
Brand Communications
Email Campaigns
Analytics & Reporting
System Implementation
Video Production
Print & Publication Design
AI Integration
Process Automation
Adobe Creative Suite
About

Strategy meets
execution.

I'm a marketing and communications professional based in Toronto with a background in digital strategy, web development, and systems thinking. I work in the pension and benefits space, where I've taken ownership of everything from website rebuilds to member portal launches to print publications.

My strength isn't just executing tasks. It's seeing where things are broken, figuring out the fix, and building it. I've introduced live chat systems, pushed for AI integration in legacy workflows, designed communication campaigns from start to finish, and built WordPress themes from scratch.

I studied marketing at Humber College, where I focused on digital strategy, consumer behaviour, and integrated communications. That foundation shaped how I approach every project: audience first, then build.

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Projects shipped
0
Years experience
0
Websites built
∞
Late-night commits
What I Do

Not just marketing.
Digital operations.

I sit at the intersection of strategy and implementation. I don't just plan things. I build, ship, and optimize them.

🌐
Web Design & Development
Custom WordPress themes, mobile optimization, UX audits, and full site rebuilds. No page builder templates, no shortcuts.
📣
Marketing & Communications
End-to-end campaign design, brand messaging, multi-channel strategy, and audience segmentation that reduces friction and drives action.
⚙️
System Improvement
Diagnosing broken workflows, implementing live chat, introducing AI tools, and building processes that scale instead of breaking.
📊
Analytics & Reporting
GA4 dashboards, executive-level reporting, performance insights, and translating raw data into decisions leadership can act on.
🎨
Design & Creative
Adobe Photoshop, InDesign, Illustrator, and Premiere Pro. Brand identity, print layouts, email templates, thumbnails, and visual systems.
🎬
Content Production
Video scripts, voiceover direction, newsletter editorial, digital publications, and member education content across print and digital.
Selected Work

Real problems,
shipped solutions.

Every project here solved an actual business problem. No concepts sitting in a Figma file. Shipped work with real outcomes.

🌐
Web Development
Website Rebuild
Enterprise Website Redesign & Mobile Optimization
Took over a legacy corporate website with major mobile usability issues. Audited the full site, fixed responsiveness across breakpoints, restructured navigation, and built a modern replacement locally using WordPress for eventual migration.
WordPressCSSMobile UXElementorLocalWP
🔐
Portal Launch
System Implementation
Secure Member Portal Launch & Communication Rollout
Coordinated the launch of a member-facing portal for document access, tax receipts, and account information. Designed the full communication rollout including branded HTML emails with accessible, senior-friendly layouts and managed cross-functional coordination between IT, vendors, and leadership.
Portal UXHTML EmailCampaign DesignVendor Coordination
📧
Communications
Marketing Strategy
Communication Campaigns & Support Friction Reduction
Designed end-to-end communication campaigns across email, web, and print. Built reusable email template systems, improved messaging clarity to reduce support call volume, and implemented website popups for time-sensitive alerts. Structured every campaign to reduce confusion and drive action.
BrevoOptinMonsterEmail MarketingCampaign Strategy
📰
Print & Digital
Content & Editorial
Newsletter Program & Print Publication
Full editorial ownership of a print newsletter distributed to thousands. Managed content strategy, vendor coordination, Adobe InDesign layout review, and production timelines. Evolved the format toward a modern magazine-style publication and created digital flipbook versions for extended reach.
Adobe InDesignEditorialPrint ProductionHeyzine
🎓
Learning Platform
System Implementation
LMS Build & Compliance Training Program
Built out a learning management system for internal compliance training. Designed course structures, created branded thumbnails in Photoshop, handled training content conversion, and configured the platform to make dry compliance material clear and actually usable.
Absorb LMSAdobe PhotoshopCourse DesignTraining
🎬
Video Production
Content Production
Member Education Video Series
Produced a multi-episode educational video series explaining complex processes in plain language. Wrote scripts, directed voiceover sessions, managed revision cycles with vendors, and ensured every episode was clear enough for a non-technical audience.
ScriptwritingVoiceover DirectionAdobe PremiereVendor Mgmt
📊
Data & Insights
Analytics
Executive Analytics & Performance Reporting
Built structured analytics reports using GA4 and translated raw numbers into actionable insights for leadership. Covered traffic trends, user behaviour, device breakdowns, and engagement patterns. Designed clean visualizations that made complex data scannable and decision-ready.
GA4Data VisualizationExcelExecutive Reporting
⚡
Side Business
Entrepreneurship
AI-Powered Web Agency
Co-founded a web agency that rapidly modernizes local business websites using AI-assisted workflows. Built a standardized system for converting outdated sites into professional WordPress themes with custom admin panels, reusable component libraries, and automated prospecting pipelines.
WordPressAI Workflowsn8nPHPBusiness Dev
Toolkit

What I work with.

Tools are just tools. What matters is knowing when to reach for which one.

WordPressPHPHTML / CSSJavaScriptReactElementorFigmaAdobe PhotoshopAdobe InDesignAdobe IllustratorAdobe Premiere ProGA4BrevoOptinMonsterAbsorb LMSLiveAgentn8nMake.comClaude AIGitLocalWPCloudwaysMicrosoft Teams
Connect

Let's build
something real.

I'm always interested in new opportunities, interesting projects, or a good conversation about digital strategy.

LinkedIn Email
richard@rdagostini ~ %
❯