↑↑↓↓←→←→BA
Toronto, ON

Richard
D'Agostini.

Digital Strategy & Marketing

I build what's missing. I improve systems, simplify complexity, and build better digital experiences. Not just ideas on a whiteboard. Shipped work, real outcomes, and processes that actually hold up.

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Currently building: WordPress client themes
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Digital Strategy
WordPress Development
UX Improvement
Brand Communications
Email Campaigns
Analytics & Reporting
System Implementation
Video Production
Print & Publication Design
AI Integration
Process Automation
Adobe Creative Suite
Digital Strategy
WordPress Development
UX Improvement
Brand Communications
Email Campaigns
Analytics & Reporting
System Implementation
Video Production
Print & Publication Design
AI Integration
Process Automation
Adobe Creative Suite
About

Strategy meets
execution.

I'm a marketing and communications professional based in Toronto with a background in digital strategy, web development, and systems thinking. I work in the pension and benefits space, where I've taken ownership of everything from website rebuilds to user portal launches to print publications.

My strength isn't just executing tasks. It's seeing where things are broken, figuring out the fix, and building it. I've introduced new systems and platforms, modernized legacy workflows, designed communication campaigns from start to finish, and built WordPress themes from scratch.

I studied marketing at Seneca College, where I focused on digital strategy, consumer behaviour, and integrated communications. That foundation shaped how I approach every project: audience first, then build.

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Projects shipped
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Years experience
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Websites built
∞
Late-night commits
What I Do

Not just marketing.
Digital operations.

I sit at the intersection of strategy and implementation. I don't just plan things. I build, ship, and optimize them.

Web Design & Development
Custom WordPress themes, mobile optimization, UX audits, and full site rebuilds. No page builder templates, no shortcuts.
Marketing & Communications
End-to-end campaign design, brand messaging, multi-channel strategy, and audience segmentation that reduces friction and drives action.
System Improvement
Diagnosing broken workflows, implementing new platforms, modernizing legacy processes, and building systems that scale instead of breaking.
Analytics & Reporting
GA4 dashboards, executive-level reporting, performance insights, and translating raw data into decisions leadership can act on.
Design & Creative
Adobe Photoshop, InDesign, Illustrator, and Premiere Pro. Brand identity, print layouts, email templates, thumbnails, and visual systems.
Content Production
Video scripts, voiceover direction, newsletter editorial, digital publications, and user education content across print and digital.
Selected Work

Real problems,
shipped solutions.

Every project here solved an actual business problem. No concepts sitting in a slide deck. Shipped work with real outcomes.

Web Development
Ongoing Initiative
Enterprise Website Modernization & Mobile Optimization
Took ownership of a legacy corporate website with significant mobile usability gaps. Shipped CSS fixes across breakpoints, restructured navigation, and improved responsiveness site-wide. Currently planning and prototyping a full ground-up redesign in WordPress, applying lessons from early iterations to build something substantially better.
WordPressCSSMobile UXElementorLocalWP
Portal UX
System Implementation
UX Redesign & Secure User Portal Improvements
Led UX improvements and communication strategy for a secure user portal handling document access, tax receipts, and account information. Designed the full communication rollout including branded HTML emails with accessible, senior-friendly layouts and managed cross-functional coordination between IT, vendors, and leadership.
Portal UXHTML EmailCampaign DesignVendor Coordination
Communications
Marketing Strategy
Communication Campaigns & Support Friction Reduction
Designed end-to-end communication campaigns across email, web, and print. Built reusable email template systems, improved messaging clarity to reduce support call volume, and implemented website popups for time-sensitive alerts. Structured every campaign to reduce confusion and drive action.
BrevoOptinMonsterEmail MarketingCampaign Strategy
Print & Digital
Content & Editorial
Newsletter Program & Print Publication
Full editorial ownership of a print newsletter distributed to thousands. Managed content strategy, vendor coordination, Adobe InDesign layout review, and production timelines. Evolved the format toward a modern magazine-style publication and created digital flipbook versions for extended reach.
Adobe InDesignEditorialPrint ProductionHeyzine
Process Modernization
Operations
Document Scanning & ICR Implementation
Researched and initiated a document scanning and intelligent character recognition project to digitize paper-based workflows. Evaluated vendor solutions, built the business case, and coordinated with internal teams to move legacy paper processes into searchable digital formats.
ICR/OCRProcess DesignVendor EvaluationDigital Transformation
Support Systems
System Implementation
Live Chat Platform Implementation
Identified a gap in user support and championed the implementation of a live chat platform. Managed the full rollout from vendor selection and configuration to internal training and launch, reducing friction for users who previously had no real-time support channel.
LiveAgentUser SupportChange ManagementTraining
Web Strategy
Marketing Strategy
Website Alert & Popup Strategy
Designed and deployed a website popup system for time-sensitive communications including service disruptions and critical deadlines. Built targeted display rules, crafted clear messaging, and managed the full OptinMonster configuration to ensure alerts reached the right users without degrading site experience.
OptinMonsterWordPressUX StrategyCrisis Comms
Video Production
Content Production
User Education Video Series
Produced a multi-episode educational video series explaining complex processes in plain language. Wrote scripts, directed voiceover sessions, managed revision cycles with vendors, and ensured every episode was clear enough for a non-technical audience.
ScriptwritingVoiceover DirectionAdobe PremiereVendor Mgmt
Data & Insights
Analytics
Executive Analytics & Performance Reporting
Built structured analytics reports using GA4 and translated raw numbers into actionable insights for leadership. Covered traffic trends, user behaviour, device breakdowns, and engagement patterns. Designed clean visualizations that made complex data scannable and decision-ready.
GA4Data VisualizationExcelExecutive Reporting
Side Business
Entrepreneurship
AI-Powered Web Agency
Co-founded a web agency that rapidly modernizes local business websites using AI-assisted workflows. Built a standardized system for converting outdated sites into professional WordPress themes with custom admin panels, reusable component libraries, and automated prospecting pipelines.
WordPressAI Workflowsn8nPHPBusiness Dev
Toolkit

What I work with.

Tools are just tools. What matters is knowing when to reach for which one.

WordPressPHPHTML / CSSJavaScriptElementorCanva ProAdobe PhotoshopAdobe InDesignAdobe IllustratorAdobe Premiere ProMicrosoft ExcelMicrosoft WordMicrosoft PowerPointGA4BrevoOptinMonsterAbsorb LMSLiveAgentClaude AIWixShopifySquarespaceLocalWPCloudways
Connect

Let's build
something real.

I'm always interested in new opportunities, interesting projects, or a good conversation about digital strategy.

LinkedIn Email
Achievement Unlocked
Touch Grass? Never.
Used every terminal command. Go outside.
richard@rdagostini ~ %
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